One day, Jesus was wandering around Jerusalem and decided he really needed a new robe. After looking around, he saw a sign for "Finkelstein, the Tailor." He went in and Finkelstein prepared a new robe for him which was a perfect fit. When Jesus asked how much he owed, Finkelstein brushed him off: "No, no, there's no charge. But, may I ask a small favor? Maybe whenever you give a sermon you could mention a little something about how your nice robe was prepared by Finkelstein the Tailor. Jesus readily agreed and, as promised, plugged Finkelstein's robes every time he preached. Some months later, Jesus was wandering through Jerusalem and happened by Finkelstein's shop. He was amazed to see a huge line of people waiting for Finkelstein's robes. He pushed his way through the crowd to speak to Finkelstein himself. "Jesus, Jesus, look what a marvel you've been for business," gushed Finkelstein. "Would you consider a partnership?" "Sure, sure," replies Jesus. "Jesus & Finkelstein it is." "Uh, no," says Finkelstein. "Finkelstein & Jesus." The two of them argued for some time about the name. Finally, they came to a compromise decision. Lord & Taylor