A couple of enterprising young guys enjoy bungee jumping so much they decide to go into the bungee jumping business. After carefully researching the prospects of where they could start the business, they agree that Mexico is the best place because they would have a corner on the market. There are no bungee jumping businesses in Mexico!! They are so excited about this great opportunity and each invests sums of money to buy everything needed to get this business off the ground. They buy a tower with platform, bungee cable, insurance, begin an advertising campaign, etc. They move to Mexico and begin to set up in the square of a little town. As they are constructing the tower, a crowd begins to assemble. Slowly, more and more people gather to watch them work. And they finish all the preliminary work. One of the guys figures that he would demonstrate how it all works by test jumping from the high platform. He bounces at the end of the cable but when he comes back up to the second guy who is on the platform he notices that he has a few cuts and scratches. Unfortunately, his partner is not able to catch him and he falls again and bounces back up. This time he is bruised and bleeding. Again the second guy misses him and his buddy falls again and bounces back up. This time he is really battered. He is bleeding and looks like he has some broken bones. He is almost unconscious. Luckily his partner is able to catch him. "What happened ? ... Is the cable too long?" his buddy asked. "No" the first guy says through busted teeth. "The cable was fine ... but what's a pinata?"